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About

Known for our out of the box creativity, UP GROUP has the perfect combination of creativity and proven marketing experience to execute on your campaign goals. We build strong brands through innovative digital marketing and campaign optimization:

Up Group Sales and Marketing

Acquisition

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This is the most important piece of most campaigns as we work meticulously to target the best cold traffic and get them to your website. We are very systematic in this approach as well as the segmentation in it to reduce audience overlap in ad auctions to 0%.

Re-Engagement

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This is the part where we re-engage everyone who has interacted with the ads we’re running for your brand. Whether it’s a video view, a comment, a like, a share, a complete pre-roll view or more. This is integral in continuing to warm up your audience who is giving you attention.

Retargeting

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We’ve almost achieved a conversion for your brand at this point and we craft our ads and copywriting to get these users across the finish line. With skillful ad copy, engaging creative and the right sequential retargeting, this will almost always be the most profitable campaign we launch for our clients.

Retention

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We often find that this is one of the most neglected campaigns that’s ignored by brands and other agencies. We love running retention campaigns because we’re marketing to customers who have already purchased. We work to put together irresistible ad offers to get these customers back to make repeat purchases. Or if you generate leads, this would be the part where we incentivize happy customers to refer their friends.

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